Top 5 Tips to Increase Conversion rate on your ecommerce website

This is guest post by Richard on tips to increase conversion rate on ecommerce websites .

Conversion on a site refers to the conversion rate which is a measure of the total number of people that go on to make online purchases. With websites, it is mainly a percentage of visitors who make purchases. A lot of websites are mainly interested to increase the number of visitors. These are the ones that are unable to resolve the problems in order to make navigation easier for customers. By resolving such problems, these websites can increase their conversion rates at a very low expense. Look at the following top 5 tips to increase conversions on your site

1. Simplify Navigation 

The more complex your website, the less the number of people making purchases. Be simple to encourage people to buy from you. Accessibility is the foremost issue that prevents users to purchase items online. An inaccessible website potentially loses almost 5 percent of its sales. Make your website accessible through all browsers as those unable to do so lose 15 to 20 percent of their total sales.

2. Only Ask The Right Information! 

There is no reason why you should ask customers? email addresses to let them view online brochures or even ask their phone numbers before proceeding further to an email enquiry page. Do not force your users to create accounts to make purchases, as this won't guarantee them becoming return customers. Simplify things and ask only relevant and legitimate questions that have to do with the sales only. Use customer feedback data or questionnaires to collect other information.

3. Develop a Bond of Trust 

Following plenty of internet credit card scams, a lot of users are still reluctant to use such private and confidential details online. Provide 24 hour customer support service through a phone number so the users can identify you to a location. Show the privacy policy and clearly explain the shipping policy and procedures as well to strengthen customer trust. Display the ?VeriSign Secured? logo on the website if you have an SSL certificate.

4. Maintain a Clear Returns Policy 

Make the online shopping experience as plain and clear as brick and mortar shopping. You should know how to deal with the return policy pertaining to different articles of sale, for example, the return policy for clothes is very different as customers are not able to see them closely on the internet and might find them different in reality. Similarly, perishable items are not accepted upon return anywhere in the world once they are sold- not even at physical stores! Develop a distinct and different policy for all items that you sell.

5. Offer Easy and Different Payment Mediums 

Not everyone owns a credit card which should be very obvious to you. Similarly, not everyone who has it uses it as well. So, offer several easy and effortless modes of payment to suit the needs of every customer. Many times, customers add a lot of products in their online basket and are satisfied with every procedure on the website, but fail to make purchases when the website limits them to do it through one means only. Make your online website more accessible and simple to let customers know you value them.

About guest blogger

Richard has been working on the Magento Commerce platform for several years. As an ecommerce specialist, he has a strong interest in maximising online conversions.

Use hyperlink tags as a right way for seo

Hyperlinks is the core of internet, then if you use them as a right way, they will help you improving your blog SEO very fast.

1. ADD RIGHT ATTRIBUTES

Structure of a hyperlink tag is as below:

<a href="http://bloggeritems.com" rel="follow" target="_blank" title="Title of the link">Link content</a>

• href: this attribute contain the URL of the page that the link is targeting. Remember: shorter is better.
• rel: this attribute show the relation ship between the current page with the target page. If the target is a label page, please use rel="tag". You can also userel="nofollow" if you don't like Search Engine Bot jumping to index the target page. Use this right will help Search Engine navigate your blog easy and help to your blog SEO. Read more about rel attribute.
• target: I usually use target="_blank" when the target page is not same domain with my blog. This will help your reader can open a new link but still not leave your blog.
• title: this attribute is really important in SEO tips. I usually input it as the title of the target page.
• Link content: this is what the thing will show for readers to click. Remember: text is better than anything (like: image, button, ...). And this is the most important attribute in SEO tips for a link, it must tell exactly the target page content as summary.

2. TRY TO WRITE GOOD LINK CONTENT

Best practices:

• Choose words for link content: use simple words to make an easy understand sentence. PLEASE AVOID:

1. Use some sentences like: "click here", "read me", "click this text", .v.v..
2. Use some abbreviations or some sentences that's difficult to understand or not relate with the target page content.
3. Use URL for link content. Example, if you link to"http://www.blogspotskill.blogspot.com" and you also use "http://www.blogspotskill.blogspot.com" in link content.

• Do not write too long: write a paragraph in link content is a bad idea.
• Need make your link different style with normal content: This will help your readers know where are links, where are text, and they will not miss the links or not click as an accident.
• Do not spam. Add too many keywords in your link content or use too many links in a post is also a bad SEO experience. May be Google can also kick your blog out of search result if you spammed like this.

Dear my readers, have a nice day with SEO!

Monetize your blog with Google Affiliate Ads for Blogger

When you share your words, thoughts and photos on Blogger, you are sharing your passions with the world. Sometimes, you’re passionate about brands or products. Starting today, you can make money by promoting relevant products in your posts, gaining income for each new customer you introduce to your favorite brands.

This is a new way for you to monetize your blog, giving you control over the advertisers and products you promote, and better connecting your readers with the things you love.

To get started, go to the Earnings tab on Blogger, and click “Get Started”. If you have an existing AdSense account and the content of your blog matches available ad categories, you're already set. Select an affiliate ad from the “Advertiser Products” widget that appears in the Post Settings panel in the post editor. If you don’t already have an AdSense account, sign up.

When you post about a brand or product from a featured advertiser, the Google Affiliate Ads for Blogged widget will help you to display an affiliate ad in your blog, which can be a text link, a product image, or a banner. You may earn commissions when someone clicks on your ads and makes a purchase on the advertiser’s site, going beyond “payment per click” to “payment per action” and extending the influential relationship you have with your audience.

Get started with Google Affiliate Ads for Blogger today to monetize your blog and bring your readers to the products you love.

Watermark With RB Fried Custom Blog Design

Here’s another magnificent custom blog design using the Watermark template. I could say that this custom blog design is astonishing and worth giving a try. Below are the features that this custom blog design has:

• Attractive and cute Unkempt font style
• Blended colors of texts
• Highlighted and attracting link colors
• Amazing abstract image design by RB Fried
• Transparent body background
• Well blended image background and font colors

This custom blog design is ideal for any blog topics. However, this would be more appropriate for those blogs with unserious topics because of the attitude that this custom blog design has. For the image background of this template, RB fried’s art is used. And it’s really attractive. The design is like signals lights in the sky and has white color in the edge of the each signal light.

For the link colors on this blogspot theme, light green color is used to highlight the links which the readers might want to read. This color is very eye catching to readers because it is so light. And when you hover your mouse in it, it’ll turn to blue green like color to tell your reader that he is about to open that link.

The transparent body background is in this blogspot theme. This body background is automatically used when you use the Watermark template. You don’t need to edit anything to have this transparent body background. This kind of body background gives this blogspot theme an aero effect. And it’s really good to see. This transparent body background also automatically fits the color of the background image that you use. For this blogspot theme, it automatically adjusts its color to light blue color to blend with the background image.

The page text on this blogspot theme is on the default black color to give power to the text. If you use light colors or any suggested color in this blogspot theme, the color would be weak and it’ll be hard to read. Black color would be enough for this customized template.

How to use this custom blog design into your blog?
If you want to use this customized blogspot template into your blog, just follow these steps:
Use the Watermark template – go to the template section and find the Watermark template. There will be four options if you want to choose Watermark. Choose the first one with light brown color.

Edit your blog using the template designer – editing will be mostly done here. First, when you’re already in the template designer, go to the background tab. On the background image choose the abtract art of RB fried which was defined in top of this post.

Use the UNKEMPT font style and pick the right text colors for your blog – use the color codes below on editing font colors for this custom blog design:

• #0091ed - title color
• #97e500 - description color
• #90ed00 - link color, visited color 
• #44baa8 - hover color
• #000000 - page text color
• #56ba44 - date header
• #54c0a0 - gadgets title color
• #baa744 - gadgets alternate color

That’s all the color codes that you have to use if you want to use this custom blog design. Feel free to change anything that you don’t like. For the page text size of this custom blog design, use 16px to make it bigger and readable.
By Rocky Lemuel Garcia

Business Analysis Team Skills