3 Ways To Make More Money With Google Adsense

Along with AdWords, Google Adsense is the most used PPC program out there on the internet with the combination of Adsense and AdWords being around 95% of all of Google’s revenue. Millions of people use Adsense worldwide to make money from their website and blogs. However, most publishers could still make more money from Adsense and PPC if they knew a few ways they can optimise their publisher account for maximum clicks and a maximum CPC. Here are three ways any publisher of Google Adsense can make more money.

Bigger The Ads, The Better

Gaining clicks on adverts can be a difficult task at best. A variable that will directly affect the CTR of your adverts is its size. 

The smaller the advert, the less likely web users are going to see it meaning the less likely it is going to be clicked on. You see, a bigger advert has a few benefits:

1. The web user is more likely to see and click it.
2. The bigger something is on the webpage, the more important it is usually stereotyped as.
3. A bigger advert will hold more text adverts from different advertisers. Therefore, if the web user doesn’t like the top text advert, there are a few below that s/he might want to click on.

In general, stick to big adverts when using Google Adsense. I have found along with many other publishers that the squarer the advert too, the higher the CTR.

Choose Placement Wisely

Again, where about on your webpage you choose the place your Adsense adverts will affect the click through rate they get. Although Google’s heat map for where to place adverts is quite useful, below are the areas publishers on the internet have found to be the best placement for Adsense adverts:

1. Next to the header – This is usually a 468×60 advert. However, if your header image is pretty small or your header-wrapper is rather large, then you may find it better to use the space more efficiently with the 728×90 advert. Both times should be just image ads displayed.
2. Just above the content – This is the best place for adverts because it is where reader’s will look the most when starting to read an article. For this, the 336×280 or 300×250 adverts are the perfect solution for this area. Both text and image adverts can be used here.
3. Below the content advert – Again, this is another great place to put an advert. Like above content, both 336×280 or the 300×250 can be used here with text and image adverts being displayed.

Create a Adsense-Friendly Template

This is a must do. Most publishers feel that to make more money through Adsense, they need to change the way they use Adsense. However, a big factor that will affect the CTR inparticularly of your adverts is your website’s template. Making sure your template fits Adsense adverts into it is key to your success in PPC. Therefore, if your adverts do not look natural on your website, look to change the template. There are many websites out there that have Adsense-optimised templates that are free of charge to use: take advantage of this to maximise your Adsense earnings.

*About Author: Will Green, at the age of 16, created AskWillOnline.com by himself clocking in 30,000+ views a month and donating the earnings to Charities such as Dementia Research, Cancer Research and Teenage Cancer Trust. You can follow him @willGreeny.

Top 3 Reasons Blogs Fail

The New York Times reported in 2008 that about 95 percent of people who start blogs abandon them. An abandoned, or failed, blog is a blog that isn’t updated for 120 days or longer. That’s a huge amount of people who had at least an iota of ambition and, for one reason or another, lost it. At least some of these blogs were business-related.

Starting a blog seems incredibly simple, especially with the slew of free programs that feature a fill-in-the-blank approach. However, writing daily (or even weekly) can be frustrating, especially when you’re not getting comments or followers. You might find an SEO company that offers blog maintenance along with other services. Unfortunately, that’s not in the budget for many small businesses.

The Time Crunch Many blogs fail because people don’t think they have the time to update them regularly. This is an excuse, considering a short blog update only takes 15 to 30 minutes. Of course, this is a slice of time that can be spent surfing the web or taking a coffee break. Blogs aren’t considered real work, but of course they are.

It’s important to schedule time for blogging and stick to it. Some people are very ambitious in the beginning, but that drive quickly fades as you feel that no one is reading what you write. Getting blog readers takes constant outreach and relationship building with other bloggers. Utilize your existing customer base and any social media presence to boost your blog.

The Poor Skill Set Some lucky people are getting readers, but the interest wanes quickly. This can happen if you’re not a real blogger. It takes a certain kind of writer, usually a professional, to garner and foster blog readers. Not everyone has the skills to find high-quality images and produce consistently solid writing.

Ideally, you can hire a freelance writer to take care of this project. If that’s not possible, make sure you use the best writer at your disposal. Remember that this is an additional job on top of current demands, so re-distribute time or pay accordingly. Most importantly, if the person you use isn’t a professional writer, don’t expect their work to reflect otherwise.

Prioritization Issues Similar to time-crunches, blogs are often put on the back burner. They’re abandoned during busy seasons, or the writer thinks it’s fine to skip just one day (and then a few more). There are always priorities in small businesses, but blogs can’t come last. They need to be somewhere in the middle in order to survive.

I’ve worked with businesses who want me to save their blog. That’s a tough task when they only allot a handful of blogs to me and expect that to be the magic cure. Assess if you have the time, skill and drive to start a successful blog. Having no blog is better than a neglected one.

About Guest Blogger Adrienne is a blogger and aspiring writer. When she’s not blogging about tech and social media on her site Pongra, you might find her practicing her French, whipping up some recipes she found on Pinterest, or obsessing over vintage postcards and stamps. - See more at: http://www.thesimplexdesign.com/2013/02/top-3-reasons-blogs-fail.html#sthash.wUGgcaTr.dpuf

6 Tips Drive Targeted Visitors To Your Site

Though it is very important to produce high volumes of website visitors, it is very important for this particular traffic be targeted so that those who go to your website will likely choose the products and services you are offering on your own website.

Since promoting your site may take some effort and cash, you dont want to just somebody to view your site. Instead, you simply want individuals who could be thinking about what you may have to give you. 

This short article outlines how one can set up a regular flow of holiday makers to your site who're targeted and sure to get you sales.

1. Know your target customers and make certain that most your promotional initiatives are directed at these customers. Which means that you have to make use of all the specified keywords which define your potential prospects in your promotional initiatives. If you work with Ppc, your advert must specify the targeted customers. If you're writing and submitting articles as a means of advertising your site, your posts must include the keywords on your niche. 

2. List your site with top search engines like google and directories in categories that suited your niche. In the event your website is all about selling services or products that report to creating money online for instance, get the website listed under this category on relevant websites. Which means that people who find themselves searching for this excellent information that report to your site will locate fairly easily your site. 

3. Advertise your site in relevant forums an internet-based groups. The greater you understand about your potential prospects, the greater you should understand where to locate them. Which means you can visit the appropriate forums or online groups where your potential customers are and you may promote your website there through getting your site link in your own signature once you make posts over these forums. Individuals forums that associated with your niche are targeted customers who've high possible ways to purchase from your site.

4. Write articles rich together with your keywords. Your site content get collected and provided by many sites, e-zines and directories. You are able to therefore quickly have several thousand back-links pointing to your internet site. That many your posts have a number of key phrases in order that when individuals type these keywords on search engines like google while searching for information, your site pops up and will rank very well on these search engines like google. This drives targeted visitors to your internet site. 

5. Use your own personal e-zine and other connected e-zines to market your internet site. By publishing your own personal e-zine, you currently have many prospects who're serious about what you may have to give you. Be sure that your e-zine has new content and provides away some free report or e-books for your subscribers. Be sure that your site link is put in all of your e-zine publications. Identify other e-zines which includes a readership which matches your target sub-market and market your website within these e-zines. 

6. Research to check out other internet sites where your target customers visit and enquire about advertising your site on these web sites. 

The six tools outlined above can assist you generate targeted visitors to your site. If you wish to improve your conversion rate and improve your sales, you should have targeted prospects in your website.